Telluride Mountain Village
Beyond it All
Upon seeing a place for the first time, few evoke both overwhelming awe and authentic vibes like Telluride and Mountain Village. The “Beyond It All” campaign expresses this feeling through surreal visuals and copy. In doing so, it taps into the sophisticated nature of our audience with a more artistic, creative approach.
We created dream-like composites combining existing photography and stock assets. We brought the scenes to life by layering them in 3D space and animating the camera to create a dynamic parallax effect.
Finally, we animated individual pieces like paragliders and butterflies flying by to give each scene a lively, moving element.