Travel South Dakota

All Crazies Welcome

People think the Sturgis Rally is just for middle-aged white guys and Harley stans. So in our campaign for the 85th rally, we took a detour, positioning it as a place where–no matter who you are– all types of crazy are welcome.

Billboard advertising a motorcycle event, showing a woman with long hair, sunglasses, wearing a black crop top and denim shorts, sitting on a motorcycle, and a rider on a motorcycle in motion, with trees and a building in the background. The text reads: 'Sturgia 1938-2025, Two Wheels. Zero Judgement, Aug. 1-10.'

The 2025 Sturgis Motorcycle Rally drew the largest crowd in a decade. Over 500,000 vehicles entered Sturgis during the rally.

Billboard advertising an event called 'Calling All Crazies,' hosted by Sturgis from August 1-10, featuring three people making crazy expressions and poses.
A promotional poster for the Sturgis event in 2025, featuring a man playing an electric guitar and a woman riding a motorcycle, with text announcing concerts at Buffalo Chip from August 1 to 10.
Three motorcycle rally website pages displayed on a dark background, featuring images of motorcycles, outdoor scenes, and event information, with the title 'Sturgis Motorcycle Rally'.

We teamed up with Travel South Dakota to provide communities across the state with ‘Welcome Riders’ posters, stickers, and T-shirts as hundreds of thousands of bikers flock to the state.

Digital collage featuring various logos and graphics related to the 2024 South Dakota Rally Rush motorcycle event. Includes motorcycle imagery, event text, and stylized icons in black, white, and orange.
Collection of rally rush South Dakota design stickers and t-shirt with motorcycle and Western motifs in black, white, and tan colors.